The STORMR jacket is coined as “an adaptation of the wetsuit for land”. This makes perfect sense because it’s made from neoprene, the same material that divers and surfers have used for years. This tough rubber exterior protects you from the elements while the soft micro-fleece lined interior keeps you warm and cozy. So does the STORMR really “defy the elements” or is that just clever marketing? Continue reading to find out!
Mike’s Hard Lemonade has just released a new series of commercials designed to catch those regular beer drinking fisherman. I really think they hit the target market alright as these were a delight to watch this morning. “Sometimes you gotta switch it up” as the saying goes.
Keep reading for three more commercials!
Hoo-Rag hasn’t re-invented the wheel here with its line of buff/bandana style head gear, but they have brought a whole new flare and style to the genre. It didn’t take long for me to fall in love with Hoo-Rag’s line-up thanks to all kinds of great colours and patterns. Being a ginger, these have been a real life saver already this year. I’m out in the sun constantly and I love using my Hoo-Rag to keep the sun off of my face and neck. They have also been great at keeping the mosquitoes away this spring!
I’ll be wearing my Hoo-Rag as much as possible this summer to see just how well they hold up to the rigors of fishing and how they compare to other brands. Stay tuned!
Insect Sheild is an insect repellent technology that is infused into garments with a odorless, long-lasting, effective and convenient personal insect protection. The proprietary process binds the permethrin formula right to the fibers. The process has been proven to repel mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums). With companies like Orvis, Tilley, GameHide, L.L. Bean, and more using the Insect Shield technology that’s a pretty good sign that it works.
As you might have guessed, I will be taking this Insect Shield gear to Algonquin National Park, my favorite new proving ground for outdoor gear. The mosquitoes and black flies are in season so we’ll see just how Insect Shield holds up under the pressure.