Lakemaid Winter Edition Is Here!

Those Lakemaid beauties are back, and ready to warm you up this winter. And by warm you up, I mean get you drunk.

Available only during ice fishing season – December through late February – Lakemaid Beer Winter Edition is a refreshing, smooth, classic American lager inspired by freshwater mermaids, known as lakemaids, who live in the lakes and rivers of North Country. Long ago, these beautiful creatures of the deep found their way inland from the oceans, down tributaries such as the St. Lawrence Seaway, into the Great Lakes and then, to cool, clear freshwater lakes and rivers throughout fishing country.

The introduction of Lakemaid Beer Winter Edition is in direct response to the success of the summer or open water edition of Lakemaid Beer, which was introduced two years ago by the August Schell Brewery, the second oldest family owned brewery in the United States, and Rapala, manufacturer of legendary Rapala fishing lures and knives. The response was so overwhelming to the summer edition of Lakemaid Beer that Schell’s and Rapala decided to offer a winter brew especially for ice fishermen. Same great beer, only colder!

And if these scantily clad Lakemaids on every bottle aren’t enough to make you want to buy a bottle, Lakemaid Beer will be donating a portion of the proceeds from Lakemaid Beer Winter Edition, to the International Game Fish Association, www.igfa.org, to help with gamefish research and freshwater conservation efforts.

In other news, August Schell Brewing Company, the brewery behind Lakemaid Beer is celebrating its 150th anniversary in 2010! You don’t spend 150 years in the business if you don’t know how to make a great beer!

New All-Tackle Brown Trout World Record!

The IGFA recently announced a huge brown trout caught in September is officially a record! The massive fish weighed 41 lbs 7 oz (18.8 kg) and measured in at 43.75 inches with a girth of 27 inches. The trout was caught in the Manistee River, Michigan, USA.

Caught on September 9, 2009 by Tom Healy.

Healy was using a #8 silver Rapala Shad Rap.

via IGFA

Rapala We Fish

If you play video games and love to fish, you’ve probably played one of Rapala’s previous entries in the the virtual fishing world. While their games look great, they haven’t been able to produce a game that is truly enjoyable. This year they’ve ditched their graphics and tried to push up the fun factor. I’m not convince the game will be any better then their previous attempts but I’ll be trying it out very soon and let you guys know. At least We Fish is going to be released exclusively for the Wii, so the game should be more polished then the previous version that were ported from other systems. Check out the trailer…

The Fishing Fury Store is Live!

We are happy to announce that our store is now live! As we mentioned last month, our store will feature products we have used and trust. Our goal is to supply you with our favorite fishing products that have earned the Fishing Fury seal of approval in one convenient online store.

To celebrate the launch of the store we are offering a 10% discount on three featured items for all Fishing Fury members. We’ll be sending out an email later today with a promo code for all registered members to take advantage of the discount. If you are not a member, sign up here!

Featured Items

10% off the Rapala Husky Jerk, the Daiwa Megaforce, and the Rapala X-Rap Subwalk.

Visit the official Fishing Fury store now!

Special thanks to the good folks at The Open Sky Project and all of their hard work for making this happen!

Rapala MaxRap

Rapala has recently introduced a brand new freshwater lure they’ve dubbed the MaxRap. They designed it to maximize your casting distance with their patented internal MaxCast mechanism. It really is a beautiful looking lure and at 5.25 inches in length its a good size lure for multiple species. The lure retrieves at a depth of 1 to 2 feet and comes in 8 fancy colour patterns

I’ll be picking up one of these badboys for bass as soon as I find a local store that carries them!

Tip to tail everything about the MaxRap is premium. Designed for maximum casting distance, the MaxRap features an aerodynamic shape that combines with its patented internal MaxCast mechanism to deliver unbelievable distance in each cast. Complemented with every imaginable maximum feature like laser-engraved scales, VMC Spark Point hooks and superior quality components. Rip it for darting, wild searching action or straight retrieve for hard-flashing “wounded minnow” Rapala wobble. Discriminating anglers demand the best. Demand the MaxRap.