Rugged digital cameras are the new rage, every manufacturer now has at least one point and shoot or video camera targeted at the often underwater outdoorsman. The new Ricoh PX is yet another one of these rugged digital cameras made for the outdoors. This point and shoot packs a 16-megapixel sensor with a 5x optical wide zoom lens and a 2.7-inch scratch resistant LCD all wrapped in a waterproof, shockproof, and dust-resistant body. According to Ricoh the PX can withstand upto 10 feet of water, a five foot drop, and is completely impermeable to dust and sand. The Ricoh PX retail for approximately 150EU.