These photos were all taken by Brandon Seibel, one of my friends and co-workers, on his Canon 50D. He will be joining me again this afternoon when we check out one of the other buildings.

There was a time when Main Street shopkeepers had the trust of their community. Then big box retailers created enormous warehouses with every item under the sun which seemed wonderful, but destroyed the intimacy and experience consumers had with local merchants. Internet giants emerged and built efficient, but sterile destinations selling millions of items in endless online lists. Over time, the humanity and trust of shopping have been lost. Until Now.

Our goal is to bring you not only the best fishing products out there, but specifically the products we believe in, and hopefully at a competitive price. If we don’t trust and use a product, we don’t believe in selling that product – plain and simple. We will be starting with a decent catalog of products we know and trust, but as the store grows we hope to have bigger, better, and newer products all the time.

Starting very soon, we will be furiously writing new product reviews beginning with the products we love the most. Together, we have spent the past five years fishing our guts out, and along the way we have put hundreds if not thousands of products to the test. The products that survived this gauntlet, produced fish consistently and earned a permanent spot in our tackle boxes can now be yours with just a few clicks. Stay tuned!